Sequences hubspot3/23/2023 Sequences also track the number of opened emails, links contacts have clicked, and whether they’ve booked a meeting. Tracking communications also makes it a lot easier for your sales team to take every interaction into context and provide more personalized pitches to SQLs. This helps you identify when a prospect is ready to speak with your sales team, as well as which sequences are performing as expected (and which should be nixed altogether). HubSpot sequences track every email reply you receive - which is another differentiator from workflows, since that tool doesn’t keep track of responses. This ensures that no prospects get lost in all the noise, the communications are sent fast enough, and that your sales team receive immediate notifications letting them know that it’s their time to shine. HubSpot sequences can be automated to occur at a specific timeframe or after a SQL takes a specific action. Yet, there are only so many hours in a work day, and it behooves everyone in your business to be able to focus on more complex tasks, while you use technology to take care of repetitive ones. It’s how you’re keeping the lights on and crushing goal after goal every quarter. This is the time to strike while the iron’s hot, and sequences help you get that done. They have already expressed plenty of interest in what you’re selling and have reached out to get additional information. But if you know you’re dealing with a sales qualified lead (SQL), you want to use a laser focus to encourage them to cross that finish line. If you have an information qualified lead (IQL) or a marketing qualified lead (MQL), by all means, keep sending them your marketing emails. While you can do most of your lead nurturing through drip campaigns in workflows, at this point in the game, you know that not all leads are created equal. Specifically, this feature enables: Lead Nurturing ![]() You no longer have to keep track of interactions manually, or create spreadsheets, and pray that no prospects fall through the cracks. Using HubSpot sequences sets the stage for working smarter. For example, in addition to emails, you may also follow up via SMS messages or social media - provided that the recipient agreed to receive text messages from your company. Multi-channel sequences refers to setting up these sales communications across several different channels. Via GIPHY What are Multi-Channel Sequences? It’s important to keep in mind that this feature is available only for Professional or Enterprise HubSpot accounts. Since sequences are intended to produce a sale, they are more targeted than workflows. When the recipient replies to a sequence email or schedules a meeting with one of your sales reps, they are automatically unenrolled from the sequence. ![]() It also takes into account that user’s behavior (such as downloading an eBook or requesting a demo) to follow up in a timely manner. Sequences are also highly personalized and specific to the recipient’s pain points. The difference is that sequences are sales emails that are sent from the email address you’ve connected to your HubSpot inbox while workflows are marketing messages sent directly through HubSpot and you can customize the “from” address. This tool is often confused with the platform’s workflows tool, which also sends automated communications. What’s a HubSpot Sequence?Ī HubSpot sequence refers to automating a series of emails to your contacts. This will make it a lot easier to guide them as they move through the sales funnel ultimately increasing their likelihood of becoming a customer.Īnd somewhere along the line, you have to take the time to nurture your leads and send them perfectly-timed communications to let them know that, hey, you can solve a particular issue they’re currently experiencing!Ī feature that comes in handy when reaching out to prospects is HubSpot’s sequences tool. ![]() You then need to develop a buyer’s journey so that you can provide them with content that’s specific to what they need at a given moment. You need to create a buyer persona to identify your target audience’s job responsibilities, preferred method of consuming content, preferred method of communication, specific pain points, challenges, apprehensions, their favorite social media sites, news outlets, and anything else that may provide insights about how to best reach out to them. Communicating with leads effectively requires so much strategizing.
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